How a South Dakota coffee truck owner grew her business amid COVID

Shania Rozeboom always thought she’d start a business, and in 2019, she did it by brewing up a new idea – bringing coffee to all parts of the south side of the state.

The former coffeehouse worker who’d trained in Watertown at the Confectionary revived her interest and started grinding up blends of beans after seeing plenty of local coffee while living in Sioux Falls. She wanted to bring it home.

“When my husband and I moved back to the Beresford area, I started roasting,” Rozeboom said. “I sold what I made.”

Rozeboom started small, then saw her small coffee roasting startup flourish into a full company. Then the next year, she had the idea to start a coffee truck service to go to events, and have it act as “a billboard” for her roasted beans.

Christin Hakim

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