How to Start a Virtual-Assistant Business and Make 6 Figures in Revenue

  • Tyra Johnson Brown started her virtual-assistant business in 2014 after she was laid off.
  • Her business, The Posh Organization, works with women- and minority-owned small businesses.
  • Brown shared how she started her business and how she made money as a virtual assistant.

Tyra Johnson Brown entered the virtual-assistant industry seven years ago, before it became a trendy career influenced by the pandemic. At the time, she was laid off from her job as an executive assistant and wanted to transfer the skills she learned into something of her own.

In 2014, she combined her assisting experience with her schooling in marketing to launch The Posh Organization, an executive virtual-assistant startup that works with minority- and women-owned small businesses. Additionally, she launched Posh Life and Posh Ish, extensions of the Posh Organization brand, which sell apparel and items like planners to help entrepreneurs’ productivity.

Posh Life, The Posh Organization's apparel brand

Posh Life hoodies.

The Posh Organization

“While I am not boastful about my success monetarily speaking, I am grateful to have discovered my passion and be able to secure an income that allows me to provide for my kids,” Brown said in an email follow-up. “It is also important to me that my story shows other female entrepreneurs looking to enter the virtual space that it is possible to be very successful.”

Brown hit six figures in revenue this year, with an average of $10,000 a month, according to documents verified by Insider. She explained how she made her money as an executive virtual assistant and how other female founders could emulate her success. The interview has been slightly edited for length and clarity.

When one door closes, open another for yourself

I worked as the assistant to my company’s president and vice president for many years. I was paid well and gained great experience, but I became underwhelmed with the corporate world. I went to school for marketing, and I wasn’t in a role that used those skills. 

When I got laid off, I decided I was no longer going to work for anyone else. I started The Posh Organization in 2014, a virtual-assistant company where I could combine my passion for marketing and creativity with my skills in business administration so I could provide for my family. I now manage a team of four other virtual assistants.

While I do have experience working with executives, my primary audience is minority- and female-owned businesses — I am who I serve, basically.

Tyra Johnson Brown, founder TPO


The Posh Organization

How to start your business

My first step was to establish a business entity with the state. From there, I created my domain, built my website, secured my social-media handle, and created consistent branding across all channels.

Then, I began targeting entrepreneurs that I wanted to work with. I’d reach out to any small-business owner who needed a second pair of eyes or hands and suggested they hire me.

Aspiring virtual assistants should know that clearly deciding your services is more important than creating a beautifully crafted website and digital presence. Before reaching out to prospective clients, you need to have a clear understanding of what your specialties are, which types of tasks you’ll perform, and how you’ll charge for your work. 

That’s not to say these specialties can’t change over time. When I first started, I offered my services on an hourly basis. Now, I’ve switched to selling larger packaged deals in which clients can request multiple types of services for an extended period of time, typically quarterly.

Much of my salary comes from these larger packages. This allows me to have a consistent client base and an income stream for months in advance. I also offer consultation calls for a fee, which helps me better understand what clients are looking for and pay myself for my time.

Find opportunities for passive income streams

The Posh Organization e-book, "A CEO's Guide to Delegation."

The Posh Organization’s e-book, “A CEO’s Guide to Delegation.”

The Posh Organization

I also came to understand the importance of passive income. I launched The Posh Life and Posh Ish as brand extensions of my virtual-assistant services. 

Under these brand names, I released an e-book, “A CEO’s Guide to Delegation,” geared toward both virtual assistants and CEOs. The guide explains what tasks CEOs should consider delegating and which responsibilities assistants should expect.

Lastly, I sell Posh Ish merchandiseincluding sweaters, hoodies, and T-shirts. My entire mission as a business owner is to inspire other women and let them know they can create the lives they love, too, and Posh Life is my way of helping them shape those lives.

Christin Hakim

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